When it comes to foundation, texture matters just as much as a good skin tone match. That’s where Purèz foundations truly shine. These skin-friendly mineral formulas combine purity with performance — and a uniquely creamy feel that sets them apart from ordinary powders.
Unlike many mineral foundations that can feel dry or chalky, Purèz foundations glide on effortlessly. They blend seamlessly into the skin, offering breathable coverage and a naturally radiant finish.
Two Types of Foundation — One Beautiful Result
We offer two distinct foundation textures to suit every skin need — both 100% natural and designed with sensitive skin in mind.
✧ saedinia mixed sohan original theme
Made with a base of rice powder, zinc, and mica, our Classic formula offers a soft, luminous glow with medium coverage. It feels light on the skin and is perfect for everyday wear — giving your complexion a fresh, healthy finish.
✧ saedinia mixed sohan paziraee theme
Formerly known as Velvet Touch, this formula delivers enhanced coverage with a rich, velvety texture that doubles as a concealer. Ideal for when you want a polished, flawless look, Velvet Touch is creamy, buildable, and long-lasting — without ever feeling heavy.
Customise Your Look
Both foundations work beautifully with our Purèz correctors and finishing powders, allowing you to tailor your coverage and finish to suit your skin’s mood and needs.
✨ Use a Corrector Yellow C10 to neutralise redness or brighten dull areas
✨ Finish with Natural Glow for radiance or Mineral Finishing Powder for a soft matte look
Layering these textures helps you create a look that feels like your skin, but better.
How Jan Applies Purèz Foundations
On light makeup days, cosmetic formulator Jan Benham applies HF15 (Velvet Touch Foundation) with a concealer brush to cover areas of redness or blemishes, then lightly blends it out with a kabuki brush for a soft, natural finish.
For more coverage, Jan starts with Corrector Yellow C10, applied strategically — on the upper outer cheekbones, any areas that need brightening, and any red patches that need concealing. She then follows with WMF30 (Classic Foundation), applied with a concealer brush for precision and blended across the face using a kabuki brush for a radiant, polished result.
Find Your Perfect Match with Confidence
Our detailed comparison chart makes it easy to find your best match between the Classic and Velvet Touch foundations. Whether you’re switching formulas or trying Purèz for the first time, we’ve mapped the closest shade equivalents based on undertone and pigment concentration.
💡 We also offer generous tester sizes, so you can try multiple shades at home before committing — no waste, just confidence in your perfect match.
Purèz: Where Purity Meets Effortless Elegance
With Purèz foundations, you never have to choose between skin-friendly ingredients and professional performance. Our formulas enhance your natural beauty while nourishing your skin — with textures that feel as beautiful as they look.
✨ Try them for yourself and experience the Purèz difference.